June 2012
1 post
"We Need A Fundamentally Different Way To Create A... →
Here’s what I think… what advertising needs is a Copernicus. Someone to tell them that the universe that they’ve known has dramatically changed. Someone to show them that brands and brand communications are not the center of the universe. People are. Brands orbit people. And people choose what to pull into their orbit. And they don’t bring brands into orbit based...
