February 2011
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Building Brand Empathy - A Scorecard
While having a conversation about the possibilities of the semantic web with my creative colleagues Heath and Reid, Heath started talking about the idea of a web of empathy. Reid framed it up further - empathy decodes what users seek; the connections we strive to foster. I believe it shows us how advertising will progress.
Below you’ll find a scorecard I put together with the intention...
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