March 2010
3 posts
When you can't target... don't ask.
I received the following screen before watching a Lateshow with David Letterman clip on CBS.com:
What’s the real or imaginary value prop to me the consumer when I have no idea what either of these ads are for much less the brands they represent? Why even give me the option to choose? From a brand perspective does this constitute an impression?
Just target the ad to me… and if you...
