Testing the Facebook Live Stream Box
I added the Facebook Live Stream Box to my Tumblr template just to test it - and so far I’m not sure what I think. It seems to be focused on supporting “events” so right away, my thought is that is isn’t the greatest fit for anything that isn’t timeboxed. Works fine for concerts, sporting events, conventions, but not so much for general fandom, or ad campaigns. You...
Turn your firehose on
A brand is an embodiment of a message… and regardless of that message - and who is defining it - remember that the message is still the important part of the equation. Of course, any message - good, bad, push, or pull - is more or less important given the amplification of the particular message. This is marketing 101. It’s not surprising then, that the online branding game -...