May 2009
24 posts
A simple social haiku
people are filters
engines of discovery
and life is a stream
Augmenting and enhancing life streams - seems a nice way to think about marketing overall, not just a tactical statement.
1 tag
Supply and Demand Googlenomics →
“What’s ubiquitous and cheap?” Varian asks. “Data.” And what is scarce? The analytic ability to utilize that data.
After 100s of faux reviews, a company turns a... →
For acquisition, it is probably more important to focus on Influencers vs 1x1. Influencers being those in a target demographic who are contributors. But retention and loyalty need the one-two punch.
Analogies overheard describing advertising in the future…
provide a shortcut along a path
grab as much periphery as you can
personal favorite: smear messages on a users “meatspace”
Useful? If it is I’m not there yet.
5 tags
The Rule of 5
I was in Richmond VA recently attending a McCann Worldgroup function, and a fine person by the name of Patrick Meeley taught me a simple rule for managing a group conversation - the rule of 5. It’s simple - when you have 5 people in a group the conversation is focused and everyone is engaged. As soon as you add a person to that group the conversation fragments and you start to have...
Read a book titled “Pattern Recognition” by William Gibson a while back…. one of the characters in the book (if I remember right) was an artist who worked in augmented reality. The idea with the character’s pieces was to go to a place in real life and have a device that augmented that place with holographic artifacts (more or less… again, I might be mangling the...
Conundrum: keep using and contributing to CitySearch because I value the content. Or switch to Yelp because I can port my contributions into FriendFeed where my content works harder on my behalf…
6 tags
Social stacks - I’m seeing them everywhere. Tweetdeck, Seesmic, Peoplebrowsr… it’s all very cute. Which is to say, these rich clients could be a little richer at the moment…. they currently present blocks of statuses with little or any context - making everything look like a Twitter feed: random and hurried. These tools would do well to mimic some of the FriendFeed...
Another thought-starter…. if we think of our friends as content-filters then how might that affect traditional demographic targeting? Is it more important to target a target, or their influencers?
With social nets, the more you give the more you get. Just don’t forget to keep giving!
Just thinking about this whole conversation about RSS vs. Twitter… (http://www.techcrunchit.com/2009/05/05/rest-in-peace-rss/) From a reader standpoint (and I personally use Google Reader everyday) I think Steve Gillmor is right. In Twitter, you subscribe to (follow) people and get your news from them - it’s like any RSS reader, but with the community contributing. And with the...
VCU presentation from @kellyokeefe is great so far… “The Internet is a place not a medium.”
Honestly, I don’t know if I think Twitter is going to be able to get a handle on their spam problem. As @loic pointed out, @ replies can be spam and perhaps the community can police this spam technique. But what about # spam, or plain text spam? A spammer could just as easily turn their bot network toward the popular memes of the day and flood the memes with timed outbursts of spam. Could...
So much about realtime is proactive reaction. You react to some part of the conversation to move things forward in some small way.
From an employment perspective, realtime is a sea change. A required component of your experience. Which will be more important, your resume or the conversation you’re involved in right now?
Just realized that out of all the free services I use… I’d actually pay for Friendfeed. Not Facebook, not Twitter, but Friendfeed.
If only Tumblr supported multiple photos in a post… Then it could be my sole blog platform too!
Is there a way to share clips/comments from Kindle books? If not, us nerds should get going on that.
There seems to be a growing wave against cloud computing… but most of the arguments seem to be rooted in skeptism more than knowledge. Sure, you don’t have to drink the Kool-Aid, but the bottom line is that the cloud is a relevant and useful concept that isn’t going anywhere. Any architect worth his salt should be open to its use.
